Eastvillage: Future Oriented

On this page we want to offer you some future oriented topics.
Further on, Alex Walker talks about 'Content Aware Image Resizing',
but first, let's take a closer look to some other commonsense thinking
about the future. The Plastic Logic Reader, for instance, but also the
interactive real-size hologram. And if you want to discover your own
world in miniature, please create your own tilt shift style photos in
three easy steps. A bit older but nice to look at, the Nokia 2015
Pre Status of Iconic Communicator.

The Future of Graphic Design

  • Graphic design has been essential to every era of publishing history and now is a profession in the midst of enormous change. A superficial argument would state that graphic design has been diminished by the Web. But in fact it has been enhanced. Why? In previous publishing eras content was often of equal or greater importance than the appearance of the content. On the Web, appearance and usability are often of equal (or perhaps even greater) importance than content.
  • Great design is going to ever-increasingly make an enormous difference to the future of communication in all media.

The Future of Publishing

 

  • On a level playing field good content always wins.
  • Technology will never block desired media changes; never say “never”
  • A tradition is only an innovation that worked.” - The Economist, 2003
  • One of the most difficult skills in this age of new media is the development and execution of effective Unified Media Strategies
  • Black + white thinking is anathema to appreciating change. Change is not either/or. It’s and.
  • There is a limit to the number of separate digital devices people want to carry. That limit is one.
  • Don’t blame readers for their lack of attention: reduced attention to detail is a required skill for coping with media saturation. All content creators must work within this limitation.

CAIR [1]

Content Aware Image Resizing

 

Every now and again something comes along that just makes you go ‘wow’.
I think this is one of those moments. A few weeks ago, Shai Avidan and Ariel Shamir demonstrated their new ‘Content Aware Image Resizing’ research for the first time, as seen in this YouTube clip. The demonstration does a far better job at explaining it than I can, but the executive summary goes something like this: currently we have two methods of presenting photographic imagery within a liquid (resizable) layout. Most of the time we crop our image to a size that we like and then lock it to display at those exact dimensions, allowing the text to flow and wrap around it when resizing occurs. It’s also possible (though not common) to set the image size as a percentage of the page width, allowing it to scale with the page. Of course, this inevitably results in generated artifacts, distortions and noise at all non-standard dimensions. 

CAIR [2]


'Content Aware Image Resizing’ [CAIR] takes a completely different tack. If we scale our image width down by 1 pixel, rather than removing a random vertical column of pixels, the CAIR process determines an often winding ‘path of least information’ from top to bottom which it then removes from display. Visually important areas that are dense with detail — like people, faces and text — are left virtually untouched while ‘low data density areas’ like clear skies, grass and concrete are carefully trimmed away. The concept works similarly when scaling images up too. Critical picture data is protected while new image is generated in the low data areas. The process also allows users to manually ‘tag’ areas of the image as protected, so they won’t be touched by the processing algorithms. Amazing and impressive stuff.

CAIR [3]

It does raise some interesting questions though. For example, is it possible we could be seeing this technology make it through to our desktops sooner rather than later? Although it’s likely the team behind the idea want to see some return on their time and money investment, selling it to ‘Joe Sixpack’ consumers seems like a hard ask to me. However, if they were able to produce a set of free extensions or plug-ins for Firefox, IE7, Safari and Opera, they would quickly create a viable userbase of the technology. Companies like Adobe would then want to license their technology to allow their Photoshop users to mark up with images with ‘resize-protected’ areas. If all goes to plan, down the track browsers may render the CAIR images natively. I’m not sure what the limitations are, but it seems to me it may be possible to encode this ‘resize-protected’ data within the existing PNG32 format, allowing users with the CAIR plug-in to get intelligent resizing, while others see a garden-variety PNG. Fireworks certainly seems to encode a lot of data into its PNGs, and that data is ignored by all other applications.

CAIR [4]

On the other hand, would you be happy to have photo journalism from a news site ‘edited’ by a technology like CAIR? Of course, when any human editor crops a photo, he or she is making an editorial change to content of the image — leaving some bits in, cropping others out — and we all accept that as part of the process of journalism. But with CAIR, we effectively have a ‘machine’ making an editorial decision on the story being told. It’s is adding or removing data that it judges to of less value, but often for us it is the spaces between that tell the story. For instance: How close were those war protesters to the riot police when the violence broke out? Was the President a little too close and familiar with that pretty intern in the crowd? Was that famous Brazilian striker really offside when he goaled in the World Cup final? Your answer to those questions may well vary depending on the resolution of your monitor.
Interesting times.

 

[ Alex Walker ]